A quiet phone after April
After the deadline the phone went quiet; the rest of the year ran on referrals and returning clients.
Case study · A California tax firm
A tax firm that used to go quiet after April.
Google and Meta ads, in English and Spanish. The situation and the work, in the owner’s words.
The engagementBusinessTax preparation
ChannelsGoogle + Meta
LanguagesEnglish + Español
GoalClients year-round
01 / The situation
A firm that went quiet half the year.
Before we started
Tax season: busyAfter April: quietIllustration · before we started
02 / What we did
Google and Meta, in English and Spanish.
The work
Part 1
Campaigns by service
Tax planning, IRS notices, bookkeeping and extensions, each with its own budget.
Part 2
A separate Spanish build
Spanish campaigns on Google and Meta, with their own keywords and ads written in Spanish.
Part 3
Daily checks
Spend, search terms and ads checked every day; searches that did not fit, paused.
Part 4
A written report
Every week, so the owner knew what was running and what changed next.
03 / What changed
What changed, in the owner’s words.
A California tax firm
We were used to going quiet after April. Having leads coming in every single day in July was not something we expected. The bilingual piece opened up a whole segment we never marketed to.
Owner, California tax firm
04 / For you
What this means for you.
Score, fix, score again
Step 1
Get your score
Ten areas scored out of 100, by email within one business day, at no charge.
Step 2
The 30-Day Launch
We fix four areas: your ad account, how leads reach you, ad tracking and Spanish.
Step 3
You decide
At day 30 we score you again and go through it with you.
Ready? · English & Spanish
See where your marketing stands.
Start with the Marketing Scorecard. Ten areas scored out of 100, sent by email within one business day, at no charge.
Ten areas · No charge · English & Spanish