01
Spanish Google Ads
Separate ad groups with native Spanish keywords and copy. Isolated conversion tracking so the weekly report breaks out English vs Spanish side-by-side.
04 / SERVICE — BILINGUAL MARKETING
Platforms we operate on
05 / THE INVISIBLE MARKET
The bilingual market is larger and cheaper.
DATA · CALIFORNIA Q1 2026
40-60%
lower cost-per-click on Spanish keywords vs English equivalents across California. Fewer competitors bidding, same intent prospect.
SOURCE: GOOGLE KEYWORD PLANNER, CALIFORNIA Q1 2026
Zero
independent bilingual tax firms running Spanish Google Ads across all of California. Only H&R Block and Jackson Hewitt are bidding.
SOURCE: GOOGLE ADS TRANSPARENCY CENTER, MARCH 2026
36%
of the online market is lost in markets like Escondido (51% Hispanic population) when your business has no Spanish presence.
SOURCE: U.S. CENSUS ACS 2023 · DLT INTERNAL ANALYSIS
06 / DELIVERABLES
What we build, at every tier.
ADD-ON · FULL BUILDOUT
02
Bilingual Google Business Profile
Spanish business description, Spanish posts, Spanish Q&A populated with real customer questions, services listed in both languages, photos with bilingual alt text.
03
Native Copywriting
We write the Spanish copy directly. Not a freelancer, not an LLM. Correct register (formal vs informal), idiomatic language, cultural references that actually land.
04
Keyword Research
Monthly Spanish keyword research and expansion. Spanish search behavior shifts seasonally (tax season in March, back-to-school in August) and needs continuous refresh.
05
Full Buildout (Optional)
Spanish-language website (culturally adapted, not machine-translated), Spanish Meta ad creative, Spanish review-request sequences, Spanish blog content at 4 posts per month.
06
Bilingual Reporting
Weekly automated report broken out English vs Spanish: CPC, CPL, lead quality, conversion-to-customer. Real API data, not screenshots.
EX. 01
a California tax firm we work with, the canonical bilingual case study
07 / TIMELINE
From zero to live Spanish campaigns in four weeks.
ADD-ON · MONTHLY
Week 1 · Research
Keywords & Audience
Spanish keyword research, Hispanic-audience mapping for your market, bilingual-competitor analysis (typically zero).
Week 2 · Copywriting
Native Copy
We write the Spanish copy directly. Headlines, descriptions, ad extensions, Google Business Profile posts. You review and sign off before launch.
Week 3 · Launch
Campaigns Live
Spanish campaigns go live with isolated conversion tracking. Bilingual Google Business Profile published. First lead typically arrives within 5 to 7 days.
Week 4+ · Ongoing
Ongoing Optimization
Weekly bilingual report. Daily optimization. Monthly keyword and creative refresh. We review every change before publish.
08 / PROOF
The bilingual moat shows up in the numbers.
REAL DATA · GOOGLE ADS API
the tax firm sustains 23 leads per week, and the bulk come from Spanish search at 60 percent of the English search cost. Their competitors do not even know that market is bidding.
DLTechgroup operations
09 / QUESTIONS
What prospects ask before booking.
HONESTY > MARKETING
Aren’t Google Ads auto-translations good enough?
No, and it is the single biggest reason most agencies that try Spanish ads fail. Auto-translation produces grammatically clean Spanish that reads as foreign. Your prospect reads it and concludes you do not actually serve their community.
Native Spanish copy uses the right register (formal vs informal), the right idiom, and the right cultural references. We write it from scratch, not translate it.
Do I need a Spanish version of my whole website?
Not for the add-on tier. Spanish ads can route to a single bilingual landing page or to your English homepage with bilingual Google Business Profile support. The Full Buildout tier includes a Spanish-language site (culturally adapted, not machine-translated), Spanish Meta ad creative, and Spanish review request sequences.
We will assess on the discovery call which path matches your customer base.
Who actually writes the Spanish, and is it native quality?
Native Spanish speakers on our team write the Spanish copy directly. Not a freelancer, not an LLM. The voice on the Spanish ad is the voice on the Spanish discovery call.
What if my staff doesn’t speak Spanish?
Most service businesses do not need fluent Spanish staff to serve Spanish-speaking customers. We help you set up call-routing scripts, bilingual voicemail, and either a translation service like Google Translate Phone for live calls or a referral arrangement with a bilingual sub-contractor.
Many tax firms run Spanish ads and serve Spanish-speaking customers via a single bilingual front-desk person.
How do you measure Spanish-side performance?
Spanish campaigns run as separate ad groups with separate conversion tracking. The weekly AI report breaks out English vs Spanish performance side-by-side: cost per click, cost per lead, lead quality, and conversion-to-customer rate.
The 60 percent Spanish-side cost-per-lead reduction we delivered for the tax firm is reported the same way: real Google Ads API data, exported weekly, no estimation.
Will Spanish ads hurt my English performance?
No. Spanish keywords compete in a separate auction. Adding Spanish ads expands your reach without cannibalizing English impression share. The opposite often happens: bilingual Google Business Profile content lifts your English local-pack ranking because Google rewards completeness.
Ready? · BILINGUAL AVAILABLE
Capture the market nobody is bidding on.
Start with the free audit. Thirty minutes, zero cost. We will tell you exactly how much Spanish impression share you left on the table last quarter.
30 MINUTES · ZERO COST · NATIVE BILINGUAL