02 / SERVICE — WEBSITE OPTIMIZATION

Platforms we operate on

GoogleAds
MetaAds
Google BusinessProfile
Google AnalyticsGA4
Google TagManager
SearchConsole
LighthouseCore Web Vitals

03 / THE PROBLEM

Most local-service sites are leaking leads before the marketing even starts.

40-AUDIT DATASET · Q1 2026

65%

fail Lead Capture & Conversion: no homepage form, buried phone, no chat, no conversion tracking.

Source: 40-prospect audit dataset, Q1 2026

70%

miss Local SEO foundation: no schema markup, no sitemap, NAP inconsistent, weak internal linking.

Source: 40-prospect audit dataset, Q1 2026

1 in 10

pass all five foundation checks. The majority fail at least two of the five.

Source: 40-prospect audit dataset, Q1 2026

04 / DELIVERABLES

Five layers of the foundation, rebuilt.

14 DAYS · FIXED CHECKLIST

01

Lead Capture

Forms on the homepage and every service page. Sticky-header phone with click-to-call on mobile. Chat widget. Conversion tracking via GTM. Thank-you page with conversion event firing.

02

Local SEO Foundation

Schema markup (LocalBusiness, Service, FAQPage). XML sitemap submitted to Search Console. Internal linking audit with 5 to 10 priority link additions. NAP consistency across Google, Yelp, Bing, Apple Maps.

03

Google Business Profile Overhaul

Categories and services completed. Business description rewritten. Q&A populated with questions customers already ask. Posts and photos. Service areas mapped.

04

Performance & Speed

Page speed audit with 3 to 5 priority fixes: image compression, render-blocking JavaScript removal, font-loading optimization. Lighthouse score before-and-after.

05

Accessibility

ARIA fixes for WCAG 2.1 AA compliance. Color contrast verified. Keyboard navigation. Reduces ADA lawsuit exposure and produces a secondary SEO benefit.

06

Final Documentation

Before-and-after screenshots of every change. Written changelog. Lighthouse and Search Console verification report. You keep the deliverable in every outcome scenario.

Designer at work on a website foundation rebuild
EX. 01 Website foundation rebuild in progress DLT WORK · BEFORE/AFTER · 2026

05 / TIMELINE

Fourteen days, four fixed phases.

ONE ENGAGEMENT · ONE OPERATOR

Phase 1 · Day 01-02

Audit & Plan

Ten-category Digital Health Score. Prioritized fix list. 30-minute walkthrough call to align before any work begins.

Phase 2 · Day 03-07

Capture & Tracking

Forms, sticky phone, chat widget, conversion events. The page is capturing leads by Day 7.

Phase 3 · Day 08-12

Local SEO & Google Business Profile

Schema markup, XML sitemap, citation cleanup, Google Business Profile rebuild. Search Console verified and sitemap submitted.

Phase 4 · Day 13-14

Performance & Report

Page speed fixes, accessibility audit, Lighthouse scoring, written changelog. The deliverable lands in your inbox on Day 14.

06 / PROOF

A solid foundation makes paid campaigns cost less.

REAL DATA · GOOGLE ADS API

When we hardened the tax firm’s foundation, the same paid campaigns dropped their cost-per-lead by 68 percent within 60 days. Same budget. Same audience. Better front door.

DLTechgroup operations

07 / QUESTIONS

What prospects ask before booking.

HONESTY > MARKETING

How is this different from a full website redesign?

A redesign rebuilds your site. The Sprint repairs the foundation under it. We do not change your visual design, your content, or your platform. We fix the parts that affect lead capture and local search ranking: contact forms, schema markup, sitemap, page speed, Google Business Profile completeness, accessibility.

If your site looks fine but is not converting traffic into calls, that is the Sprint.

Does this work on Wix, WordPress, Squarespace, or my custom CMS?

Yes. Wix, WordPress, Squarespace, Webflow, custom builds, and Shopify are all supported. The fixes are platform-agnostic. Schema markup is added via your platform’s head injection or a plugin. Forms are added via your platform’s native form module. We adapt the implementation, the deliverable list does not change.

Will the Sprint affect my current Google search rankings?

It is designed to improve them. We add structured data (LocalBusiness schema, Service schema, FAQ schema) which Google uses to enrich your search results. We submit a fresh XML sitemap to Search Console. We fix internal linking. We do not change URLs, page titles, or meta descriptions without your sign-off. The risk profile is positive, not negative.

What happens after the 14 days?

You own the work. Before-and-after screenshots, written changelog, Lighthouse score report, Search Console verification, and the Google Business Profile overhaul stay with you. If you want help running paid traffic to the now-solid foundation, the Sprint cost credits toward your first month of our Starter retainer. If you want to handle paid traffic yourself or with another agency, you keep the deliverable and we shake hands.

Do you handle Spanish-language websites the same way?

Yes. The bilingual moat is structural to how we work. If your site has Spanish content, we add Spanish schema markup, a Spanish sitemap, and Spanish hreflang tags. If your site is English-only and you want a Spanish version, that is a separate Bilingual Buildout engagement. The Sprint itself supports either case without extra cost.

How quickly will I see results?

Lead capture changes (forms, sticky phone, click-to-call) show up immediately. Local SEO and schema changes typically take 2 to 6 weeks to compound in search rankings as Google re-crawls and re-indexes. Page speed and accessibility wins show up the day they ship.

The Sprint gives you measurable infrastructure improvements in 14 days. The compounding ranking lift is a 30 to 90 day curve after that.

Ready? · BILINGUAL AVAILABLE

Stop the bleeding in 14 days.

Start with the free audit. Thirty minutes, zero cost. We will review your site live and tell you exactly what is failing in your foundation.

30 MINUTES · ZERO COST · BILINGUAL AVAILABLE