01
Pixel + CAPI Dual-Install
Meta Pixel installed via GTM, Conversions API installed server-side. Events fire from both sides, Meta deduplicates. Attribution returns on iPhone traffic.
05 / SERVICE — META ADS
Platforms we operate on
06 / THE PROBLEM
Without CAPI, your Meta campaigns are flying blind.
DATA · APPLE & META 2024-2026
75%
of iPhone users opt out of cross-app tracking since iOS 14.5 launched in 2021. The browser-side Pixel cannot see those events.
SOURCE: APPSFLYER STATE OF MOBILE, 2024
50-70%
of Meta conversion attribution is lost on iPhone traffic without CAPI. The campaign appears unprofitable when it is actually profitable.
SOURCE: META ANALYTICS GUIDANCE, 2024
+12-25%
attribution recovery when Pixel and CAPI are installed together vs Pixel-only. The spend becomes visible, the ROAS surfaces.
SOURCE: META BUSINESS HELP, 2025
07 / DELIVERABLES
A Setup Sprint, then ongoing operation.
ONE ENGAGEMENT · ONE OPERATOR
02
Audiences & Lookalikes
Custom audiences from website traffic (30/60/90-day events). Lookalike audiences seeded from your hashed CRM. Exclusion audiences so existing customers stop seeing the ad.
03
Campaign Launch
1 to 2 campaigns launched (Lead Gen or Conversion objective). Facebook plus Instagram plus Reels. Conversion-optimized bidding, not click-optimized. Daily budget pacing.
04
Creative Production
3 to 5 creative variants in English and Spanish. Static, carousel, and Reels formats. Bi-weekly refresh once in ongoing operation.
05
Attribution Dashboard
Weekly dashboard: Meta spend, Pixel-attributed conversions, CAPI-attributed conversions, deduplicated unique conversions, English vs Spanish CPL, calculated ROAS.
06
Google + Meta Reconciliation
If you already run Google Ads, we set up cross-platform UTM tagging and reconcile via GA4. You see the truth: which channel generates real new customers, not who claims the last click.
EX. 01
Meta Ads with Pixel + CAPI attribution recovered
08 / TIMELINE
From zero to live campaigns in four weeks.
SETUP + ONGOING
Week 1 · Tracking
Pixel + CAPI
Pixel installed via GTM. CAPI configured server-side. Events validated with Meta’s debugger. Attribution verified before any spend goes live.
Week 2 · Audiences
Setup & Creative
Custom audiences built. Lookalikes seeded from your CRM. Creative produced in English and Spanish. Landing page reviewed for message match.
Week 3 · Launch
Campaigns Live
Campaigns launched with daily budget pacing. Facebook, Instagram, and Reels running in parallel. First attribution report at Day 7.
Week 4+ · Ongoing
Optimization
Bi-weekly creative refresh. Audience iteration based on conversion data. Weekly attribution dashboard. Google + Meta reconciliation if both run.
09 / PROOF
Recovered attribution is the difference between scaling and pausing.
REAL DATA · META & GA4
Before CAPI, half of the Meta spend looked like wasted spend. After the dual-install, the ROAS came back. Same budget, full attribution.
DLTechgroup operations
10 / QUESTIONS
What prospects ask before booking.
HONESTY > MARKETING
Why isn’t a regular Pixel install enough anymore?
iOS 14.5 introduced App Tracking Transparency in 2021. Roughly 75% of iOS users opt out of cross-app tracking. The browser-side Pixel cannot see those events, so Meta loses 50 to 70% of conversion attribution from iPhone traffic.
Conversions API (CAPI) sends events server-side, after the conversion happens, bypassing the browser entirely. Pixel + CAPI dual-install is the only setup that returns full attribution in 2026.
Do you need access to my CRM for lookalike audiences?
Lookalike audiences perform substantially better when they are seeded from your real customer list, not just website traffic. We work with whatever you have: a Mailchimp list, a Google Sheet, a HubSpot export, a CSV from your accountant.
We never see customer data outside the Meta upload pipeline, and we use the hashed-customer-list feature so the data is matched but not exposed.
What if my audience isn’t on Facebook anymore?
Meta runs Facebook AND Instagram from the same Ads Manager. For local service businesses, Instagram is often the higher-performing of the two: Reels and Stories ad placements convert well for tax firms, dentists, and contractors.
We launch on both surfaces by default and reallocate spend based on the first 14 days of conversion data.
Can you also run Instagram Reels or TikTok-style content?
Reels yes, included in the launch. TikTok is a separate platform requiring its own Ads Manager and creative spec; we do not currently run TikTok campaigns.
If TikTok matters to your customer base, we will say so on the discovery call rather than pretend we cover it.
How do you measure Meta vs Google attribution overlap?
Both platforms use last-click attribution by default, which double-counts when a customer touches both. We set up cross-channel UTM tagging and use GA4 as the reconciliation layer.
The weekly report shows Google-attributed conversions, Meta-attributed conversions, and the deduplicated customer count. You see the truth: where your real new customers actually came from.
What’s the minimum ad budget for Meta?
Meta needs a meaningful monthly minimum to exit its learning phase and start optimizing. Below that floor, every campaign restarts the learning every week and never stabilizes.
We define your specific spend floor on the discovery call based on your audience size and target lead volume. Bilingual creative often outperforms English-only by 30 to 50 percent on cost-per-lead because Spanish creative competition is thinner on Meta too.
Ready? · BILINGUAL AVAILABLE
Recover the attribution iOS erased.
Start with the free audit. Thirty minutes, zero cost. If you are already running Meta, we will tell you exactly how much attribution you are losing this quarter.
30 MINUTES · ZERO COST · BILINGUAL AVAILABLE